The new season of Dragons’ Den recently kicked off and Ford was at the CBC Studios in Toronto to celebrate. Ford, a sponsor of the hit show, displayed the 2013 Fusion at the event. Paul Roy, director of product marketing for Ford of Canada, gave us the lowdown on the innovation in this brand-new vehicle:
- The Fusion is giving customers the power of choice with its hybrid and gasoline engines.
- The car is completely redesigned, resulting in a stunning new look.
- Lane Keep Assist warns you when you’re drifting out of a lane without indicating.
- Torque vectoring gives the car superior handling abilities.
“The Ford Fusion is going to redefine what you think a car is,” says Roy. “The overall driving experience, the connectivity, (and) the comfort is bar none, above and beyond anything else. You really have to experience this car.”