I’m Mehboob Jaffer, I head up Direct Impact, a media relations agency that supports the Ford Public Affairs and Social Media team. On a daily basis, I get involved in talking to media, planning events and developing great content on the fabulous line up of Ford vehicles. I also have a strong technology background having worked in various communications roles at both Hewlett-Packard and Blackberry.
I’m originally from the UK and my family and I have been in Toronto for almost 10 years now. My favourite Ford is the Explorer Sport. It perfectly copes with the practicality of a large family while still giving me all the fun and performance I could ever handle.