With the holiday season in full swing, we decided to plan something special to capture the spirit of giving and give back to those less fortunate. Tamara McPherson, creator of WonderMoms.ca, and Joey deVilla, the “Accordion Guy” and CTO of Top Right Corner, graciously donated their time to help!

We gave Tamara and Joey $1,000 each along with a 2013 C-MAX for the day to use as their sleighs to pick up toys for the Salvation Army’s 17th Annual Toy Mountain Drive. Joey was behind the wheel of the C-MAX Energi plug-in hybrid, while Tamara drove the C-MAX Hybrid. We even threw in a pair of energetic elves, Jingle and Belle, to lend a hand to help Tamara and Joey.

Along the way we gave Tamara and Joey tasks to complete, maximizing their drive to the local toy store, Treasure Island Toys. The store helped out by giving us 15 per cent off our purchases that day, which allowed us to give more toys to children in need!

Check out the 2012 C-MAX Holiday Challenge video to see how they did!

If you would like to participate in the Toy Drive, there are 22 Toronto-Area Ford Dealerships that are accepting donations.

Wishing you and yours a safe and happy holiday season!

Special thanks goes out to Katie and Lori, owners of Treasure Island Toys for generously opening their store to us! Huge thank you to Tamara and Joey for sharing their time and for being such great sports!