Will it Swish? That is one question Ford of Canada and the Toronto Raptors set out to answer this season. Kyle Lowry and DeMar DeRozan were up to the challenge, testing everything from a steering wheel, to a head of lettuce, to a loofah puff.
This video was one in a four-part series celebrating the Toronto Raptors and their long-standing partnership with Ford of Canada. On May 25, at the NBA Sponsorship Awards in Austin, TX, the #FansGoFurther video series won the top spot, beating out the Golden State Nuggets and the Cleveland Cavaliers!
Check out the other videos in the winning series!